Next Wave Conversations

02. - Lessons on Entrepreneurship & Innovation. With Jules Lund

Episode Summary

In this episode, Chris Lukianenko sits down with Jules Lund, founder of TRIBE, to explore the evolution of influencer marketing and the role of AI in shaping its future. Jules shares his journey from broadcaster to tech entrepreneur and offers valuable insights into creating impactful digital marketing campaigns.

Episode Notes

In this episode of Next Over Conversations, host Chris Leko welcomes Jules Lund, founder of Tribe, to dive into the dynamic world of influencer marketing. They explore this industry's evolution, discuss AI's impact and share Jules's journey from a celebrated broadcaster to a pioneering tech entrepreneur.

Website: TRIBE

Highlights:

• Introduction to Jules Lund and his groundbreaking work with Tribe.
• The evolution of influencer marketing and its impact on digital marketing strategies.
• How AI is revolutionizing the influencer marketing space.
• Jules's transition from broadcasting to tech entrepreneurship.
• Insights into creating impactful and scalable influencer campaigns.
• The difference between influencers and creators and the value each brings.
• Discussion on the future of AI in marketing and its potential applications.
• Jules's perspective on the importance of human stories in marketing.
• Strategies for brands to leverage AI and influencer marketing effectively.

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